In this game, the sequence is word-person-word-person.....based on association.
The person should be someone in the public arena(actor, politician, criminal etc), but I suppose it could be your neighbour's cousin for example, if you really want.
[ETA] that is one poster posts a word/s and then the next person posts the name of a person. and then the next poster posts a word/s, and the next poster posts the name of a person; all based on an association of some kind.
Note that I didn't explain the game very well, first time around(probably still haven't), and the first few posts reflect this.