The current FDA guidelines for ingredients that may be used on a product labelled "chocolate" instead of "chocolate-flavoured" are pretty strict. (Not, of course, as strict as they are in some other countries, but stricter than a lot of "chocolatey" products want them to be.) As it stands, in order to be labelled "chocolate" in the US, cocoa butter must be used (and I'm pretty sure there's a specific percentage of the product that has to be cocoa butter, too, though I don't remember it).
Clearly, the FDA is considering bowing to corporate pressure in this, just as they have in permitting the supplements industry to remain so unregulated, which is also a mistake on their part.
"Now everyone was giving her that kind of look UFOlogists get when they suddenly say, 'Hey, if you shade your eyes you can see it is just a flock of geese after all.'"
"You can't erase icing."
"I can't believe it doesn't work! I found it on the internet, man!"