The current FDA guidelines for ingredients that may be used on a product labelled "chocolate" instead of "chocolate-flavoured" are pretty strict. (Not, of course, as strict as they are in some other countries, but stricter than a lot of "chocolatey" products want them to be.) As it stands, in order to be labelled "chocolate" in the US, cocoa butter must be used (and I'm pretty sure there's a specific percentage of the product that has to be cocoa butter, too, though I don't remember it).
Clearly, the FDA is considering bowing to corporate pressure in this, just as they have in permitting the supplements industry to remain so unregulated, which is also a mistake on their part.
_____________________________________________
Gillian
"Now everyone was giving her that kind of look UFOlogists get when they suddenly say, 'Hey, if you shade your eyes you can see it is just a flock of geese after all.'"
"You can't erase icing."
"I can't believe it doesn't work! I found it on the internet, man!"