I'm opposed to space tourism because we can't get enough qualified scientists up there, and taking one of them out so someone who just happens to have a lot of money can go instead strikes me as a bad idea.
As to advertising, maybe we can run it a la PBS--this space shuttle was brought to you by Pepsi, Barnes & Noble, and taxpayers like you?
"Now everyone was giving her that kind of look UFOlogists get when they suddenly say, 'Hey, if you shade your eyes you can see it is just a flock of geese after all.'"
"You can't erase icing."
"I can't believe it doesn't work! I found it on the internet, man!"