A Quick Summary of the Scoville Scale's Inception
See, Scoville got a bunch of volunteers--students, I believe--to taste mashed-up peppers. He then recorded how many squirts of sugar water it took before the burning sensation went away. One squirt=one SHU. Bell peppers aren't that spicy, so it took zero squirts. Hence, a bell pepper is at 0 SHU. I imagine they went through quite a lot of squirt bottles on the hotter chilis.
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Gillian
"Now everyone was giving her that kind of look UFOlogists get when they suddenly say, 'Hey, if you shade your eyes you can see it is just a flock of geese after all.'"
"You can't erase icing."
"I can't believe it doesn't work! I found it on the internet, man!"