it's fraud, as far as I'm concerned, and should be prosecuted as such. like what's-his-name with the infomercials who claims he can "cure" all the diseases "the Health Industry" doesn't want you to know are curable. (the worst part is that his infomercial was playing on the channel they'd left the TV on when I went to get my ankle X-rayed. grrrrrrrr.) I'm told the FDA stepped in to make him stop saying "cure," the only word they have any control over, and he didn't. so next step, prison.
"Now everyone was giving her that kind of look UFOlogists get when they suddenly say, 'Hey, if you shade your eyes you can see it is just a flock of geese after all.'"
"You can't erase icing."
"I can't believe it doesn't work! I found it on the internet, man!"