Marketing space to the public
Marketing space to the general public
The second step is to create easily understood and acceptable messages for educating the neutral and anti-space audiences about the Human-Space Connection™. I have three that I use constantly:
1. Space is a mere 100 kilometers above us, and thus a continuation of our environment. Do you think many people realize space is this close? If space is seen as far away, how can people relate to space as if it’s where they live?
2. Space is an extension of the economy, and thus part of our lives. If space is seen as a government program, how can people see it as a generator of new industries and jobs?
3. Space is a place of abundant resources, and thus crucial to our prosperity. We have high gas prices and instability in Saudi Arabia. China and India are growing into economic powerhouses. How many signals do we need before we begin marketing space as a source of renewable energy and other resources?
Everything I need to know I learned through Googling.