I find it amusing. Some of the things people are preparing for are sensible, if overblown, like a financial meltdown or pandemic or way overblown, like the Yellowstone supervolcano, but they've also had several people preparing for the whole "pole shift" thing. One family, in last nights episode, even moved from Jax, FL to nowhere, TN to avoid the tsunamis due to earth changes coming later this year.
At least the expert assessments seem rational and their risk probability seems good, although they don't rule out a pole-shift (probably so as not to offend TBers) and even mention one happening millions of years ago during Pangaea. (huh?) At least it's properly labelled as part of their series on "American Outliers".
Though I wonder, why store more than 2 years worth of rice, if it goes bad after 2 years?